Every office thinks they need to get to number 1 on Google, or at least on the first page. But how many offices, consultants and marketing agencies know that it’s only the beginning…
It’s only the beginning.
You need to get noticed and that is what being on the 1st page of Google does.
You aren’t selling iPhones, you are selling buy review service is your relationship with the patient. They need to know they can trust you with their health, and their family. They might commit to you for their entire life so it’s more than just seeing your office.
You need them to click on your website and call in the office.
What is their motivation to click? to call? Do you keep your landing page relevant to their search keywords?
In order to get potential clients to click on your website, you need to reposition your placement on Google in order to increase traffic. No traffic means the company isn’t generating any sales.
In order to gain traffic, every element of sales and it’s process should be optimized in order to convert high traffic to high sales.
Formulate a website copy that will attract your targeted demographic and get them hooked in order to pick up the phone and place the call.
Providing your clients all the information they need that will benefit their oral health and their family’s health will also facilitate in boosting your new patient flow on a regular basis.
Next is getting bookings.
What happens when they call your office from your website? Are they rude to them? How many calls go to your office go unbooked?
What does the dental office do in order to show future clients what type of services they have to offer in order to keep them interested?
How do these services benefit them?
Then, how many of those people don’t show up for their appointments?
All of these factors must be considered when marketing for new patients